The global rubber(latex) trade is a significant market, driven by the demand for natural rubber (NR) and synthetic rubber (SR) in various industries, including automotive, medical, and consumer goods. The global rubber market size was valued at approximately $40 billion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 4.5% from 2021 to 2028. The market is dominated by Asia, accounting for over 70% of global production and consumption.

Ghana is a significant producer of natural rubber in Africa, with an estimated production capacity of around 100,000 metric tons per annum. The country's rubber industry is primarily driven by small holder farmers, with companies like J&I Empire playing a crucial role in sourcing and aggregating rubber locally and from neighboring countries like Ivory Coast for export.

The company works closely with smallholder farmers, providing technical support and market access to ensure consistent supply and quality. J&I Empire's well-dried rubber is highly sought after by exporters, who value its quality and reliability.